01 — Challenge
A pet care company planned to introduce a new 'drop-in visit' service to complement its existing dog walking and sitting offerings.
The new service required a clear market positioning and launch strategy to differentiate it within the company's existing platform and attract both new and current users.
02 — Solution
I led user research, competitor mapping, and cross-functional workshops with product and growth teams to shape positioning and rollout tactics. The findings from these fed into a go-to-market plan which defined target personas, messaging, and a pricing strategy for the drop-in service launch.
03 — Impact
Equipped the pet care company's leadership with a validated GTM plan that accelerated the service rollout and informed marketing and product alignment.