Shveta Ellsworth • PMM
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Enterprise Product Marketing

Product Launch

Azure Databricks: A unified analytics platform

Sales Enablement

Azure Database Services for SQL and PostgreSQL launch

Positioning and Messaging

Office 365 for the US Government

Category Narrative

Azure AI keynote

Repositioning

Repositioning HPE BPO

Market Research

Solution-selling transformation for Aptum

Start-up/Scale-up Product Marketing

'AI-powered' Positioning

GTM for no-code AI agent solutions

ICP Development

Market segmentation for digital transformation consulting co.

GTM Plan

Marketing plan for legal firm

Customer Retention

Marketing strategy for food delivery co.

Regional Expansion

Market research for dessert franchise

Service Launch

GTM strategy for pet care co.

Product Videos

Data Factory

Cloud-based service for creating data integration pipelines

Event Hubs

Fully managed, real-time data ingestion service

Database Services

Relational database services powered by open-source software

Autoflow

Document processing automation software for F&A

Shveta Ellsworth

Seattle, WA

© Shveta Ellsworth, 2025

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