01 — Challenge
A national dessert franchise was opening its first Washington State location and needed a local marketing launch strategy.
The brand was new to the region, with limited local awareness and no established customer base.
02 — Solution
I conducted demographic and psychographic analysis to identify target audiences, evaluated competitors, and built a cross-channel marketing plan combining digital ads, local events, and partnerships. They needed a localized go-to-market plan to drive awareness, traffic, and community engagement for the store launch.
03 — Impact
Enabled a strong market entry with high community engagement and sustained store traffic post-launch, laying the foundation for future regional expansion.
